Cost per Impression Calculator

Total media cost for the period. Drives CPM, CPC and CPA.
Positive impression count. The research contract does not allow zero impressions.
CPM (cost per 1,000 impressions)
10.00
CPM, CTR and ROAS Calculator
Cost per single impression
0.010000 currency
Headline metric
CPM - cost per thousand impressions
Headline value
10
Worked out from Interactive Advertising Bureau / MRC, Digital Audience-Based Measurement Standard.

How this is worked out

1 step
  1. CPM = 1000 x cost / impressions = 1000 x 100 / 10000 = 10

Results are general information, not financial, tax, legal, medical or engineering advice.