CTR Calculator

Total media cost for the period. Drives CPM, CPC and CPA.
Positive impression count. The research contract does not allow zero impressions.
CTR
0.5000 %
CPM, CTR and ROAS Calculator
Headline metric
CTR - click-through rate
Headline value
0.5
Worked out from Interactive Advertising Bureau / MRC, Digital Audience-Based Measurement Standard.

How this is worked out

1 step
  1. CTR = 100 x clicks / impressions = 100 x 250 / 50000 = 0.5%

Results are general information, not financial, tax, legal, medical or engineering advice.