ROAS Calculator

Revenue credited to the campaign by your attribution model.
Spend to measure the attributed revenue against. Leave blank to use the ad cost above.
ROAS
5.0000
CPM, CTR and ROAS Calculator
ROAS as a percentage
500.00 %
ROI on ad spend
400.00 %
Headline metric
ROAS - return on ad spend
Headline value
5
Worked out from Interactive Advertising Bureau / MRC, Digital Audience-Based Measurement Standard.

How this is worked out

2 steps
  1. ROAS = revenue / spend = 500 / 100 = 5 (500%)
  2. ROI = (revenue - spend) / spend x 100 = 400%

Results are general information, not financial, tax, legal, medical or engineering advice.