Business Markup Calculator
Business markup calculator works out Selling price and Profit from Cost, Markup and Selling price (if known). The default figures on this page give selling price of 90; change any entry and the result, the working and the sources update together.
Your figures
Updates as you typeHow this is worked out
3 steps
- Price = 60 x (1 + 50%) = 90
- Margin = 30 / 90 = 33.33%
- Markup is a percentage of cost; margin is a percentage of price.
Its 3 worked examples are re-run on every release, last on 15 September 2026. What changed
Sources and references
2 sources
Keep this result
Save it, change one figure, then compare the two
The calculation stays free. Save this scenario, adjust one assumption, save that too, and put them side by side to see exactly what the change costs you. A free account keeps 5 scenarios and 2 comparisons; Personal makes both unlimited and adds exports and private links. Nothing is saved unless you press Save.
What the business markup calculator calculates
Converts between markup, margin, cost and selling price, so a target of either kind can be turned into a price.
How to use this business markup calculator
Enter Cost, Markup and Selling price (if known). Selling price updates as you type, and “Use a worked example” loads checked figures you can adjust. Change one figure at a time to see what drives the result.
How the result is worked out
Open “How this is worked out” beside the result for the step-by-step calculation behind Selling price, Profit and Markup.
The method follows Gross margin = (price - cost) / price; markup = (price - cost) / cost and Break-even units = fixed costs / (price - variable cost per unit).
50% markup on a cost of 60 example
With Cost: 60, Markup: 50, the calculator returns Selling price: 90, Profit: 30, Margin: 33.3333. This example is checked against an independent source in the test suite.
What you can compare
Change one input at a time to see how it affects Selling price, Profit and Markup. The inputs you can vary are Cost, Markup and Selling price (if known).
Results are general information, not financial, tax, legal, medical or engineering advice. Check any decision that matters with a qualified professional.
See something wrong? Report a problem with this calculator
Frequently asked questions
Is 30% markup the same as 30% margin?
Converts between markup, margin, cost and selling price, so a target of either kind can be turned into a price. On the figures this page opens with — cost 60 and markup 50% — the selling price is 90. Put your own figures in their place and the working updates beside the result.
What is a 20% markup on $100?
Converts between markup, margin, cost and selling price, so a target of either kind can be turned into a price. On this page it is computed from Cost, Markup and Selling price (if known) and shown as Selling price, Profit and Markup.
What is a reasonable markup for a small business?
It needs Cost, Markup and Selling price (if known). Nothing else is required, and the figures stay in your browser.
Is 30% a good markup?
The result gives Selling price, Profit, Markup, Margin and Price multiplier on cost, each labelled with its unit so the figure can be read on its own.
What information do I need for the business markup calculator?
You need Cost, Markup and Selling price (if known). The page opens with default figures that give selling price of 90, so you can see the scale before entering your own.
What does this business markup calculator show?
It shows Selling price, Profit, Markup, Margin and Price multiplier on cost, with the working and any warnings for your entries.